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Brand activations
Experiences that put consumers face to face with your brand.
- Experiences
- Sampling
- Tastings
- Games & dynamics
- Consumer interaction
- Brand activations
- Expos & trade shows
- Corporate events
Your ideas. Our experience to make them happen.
We are Outhere, a services agency for brands and companies. We develop activations, expos, trade shows and corporate events, connecting creativity, production, staff and logistics to bring every project to life.
From a single service to end-to-end coordination, we're involved in every detail.
Since 2014Producing brand experiences, first as Aquíafuera, now Outhere
2 Guinness World RecordsWon for BIC at the Monumento a la Revolución, 2018
Activation of the YearInforma BTL award, BIC Evolution
OBIE Awards finalistOAAA 83rd edition, La Costeña in Times Square
Clients & partners
Brands we've worked with.
Also Odwalla, UVM and more.
Services
Everything a project needs, under one roof.
Six service lines that work together or on their own. Hire the whole project or just the piece you're missing.
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Expos & trade shows
Booths that sell, from the first sketch to the last screw at teardown.
- Booth design & build
- Product display
- Branded materials
- Installation
- Booth staff
- Operations
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Corporate events
Planning, production and operation of business gatherings with clients, teams and partners.
- Business meetings
- Presentations
- Launches
- Client & partner events
- Team events
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Creative, design & production
Ideas turned into physical things built for each project.
- Concepts
- Visual proposals
- Set design
- Furniture
- Graphics
- Custom builds
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Staff & coordination
The right people on site, and someone in charge of all of them.
- Brand ambassadors
- Support staff
- Operations leads
- Vendor coordination
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Logistics & execution
The moving parts that decide whether the day runs on time.
- Materials
- Transport
- Venue access
- Installation
- Schedules
- On-site supervision
- Teardown
How we work
The whole project, or just the part you need.
End-to-end projects
We take the brief and deliver the finished experience: concept, design, production, people and on-site operation, with one team accountable for all of it.
Specific needs
Already have an agency, a venue or a plan? We plug in where you need us.
- Creative concept
- Space design
- Materials production
- Vendor coordination
- Staffing
- Logistics
- On-site operations
We're the team that connects the idea with everything it takes to make it real.
Outhere combines in-house creative and operational direction with teams and vendors chosen for each project.
Our value is in understanding the goal, proposing a solution and coordinating every detail of its execution. Some of our vendor relationships go back more than 15 years.
Understand
What the brand needs to achieve, for whom, where and with what budget.
Propose
A concept and a plan that fits the goal, the venue and the timeline.
Coordinate
Production, vendors, staff, permits and logistics, all on one schedule.
Execute
On-site supervision from installation to teardown, plus a report afterwards.
Work
Proof, not promises.
Real projects for real brands.
Featured · Brand activation
Jumex
Catrina Invasion in Times Square
We took Mexican Día de Muertos tradition to the center of Times Square for the Latabotella special edition. Skulls, costumes and giant mojigangas were handmade by artisans in Tlaxcala and the State of Mexico, then shipped and staged in New York.
- <20 daysfrom brief to show
- Thousandsof visitors from around the world
- 2 statesof Mexican artisans
Also for Jumex: SXSW Austin 2026, NASCAR COTA 2026, “Fruta de mi tierra” mural in East LA, Bésame Mucho Austin.
Featured · Brand activation
La Costeña
Holiday mariachi flash mob in Times Square
The goal was to make the brand's Times Square screen buy live longer in digital. We hired the best mariachi in New York, produced an arrangement blending American holiday music with Mexican sound, synced it to the screens and filmed it in one continuous take.
- OBIEfinalist, OAAA 83rd Annual Awards
- 1 takeshot live, no repeats
- Syncedto the brand's billboards
Also for La Costeña: NASCAR in Texas 2025–2026, Día de Muertos at Hollywood Forever, virtual altar in Times Square, LED vending machine tour.
Featured · Brand activation
BIC
Two Guinness World Records
The world's largest drawing and the most people coloring by number. We chose weatherproof materials, kept evidence to Guinness standards with weekly reports to Miami, worked with city agencies on permits, installed overnight after heavy rain and ran full access control on the day.
- 2Guinness World Records
- Activation of the YearInforma BTL award
- ~1,600participants registered on site
Also for BIC: Ultimate BIC Challenge 2017, FIL Guadalajara booth for 100,000+ children, Back to School in Chapultepec, BIC Graphic at Expo Promocional.
All work
More projects
- Jumex · SXSWBrand presence and sampling at South by SouthwestAustin, TX · 2026
- Jumex · NASCAR COTATrackside activation at Circuit of the AmericasAustin, TX · 2026
- La Costeña · NASCAR TMSActivation at Texas Motor SpeedwayFort Worth, TX · 2026
- La Costeña & Jumex · Border FestFestival activation for both brandsTexas · 2026
- La Costeña · Virtual altarGuests scanned a QR to send photos of loved ones; after moderation they appeared on a virtual altar in Times Square. WatchNew York · 2025
- Jumex · Bésame MuchoAguas Frescas sampling at the largest Latino music festival in the U.S., working alongside C3 and Live NationAustin, TX · 2025
- BIC Graphic · Expo PromocionalBooth with on-the-spot pen customization using a portable printer sourced from China, plus a drone collaboration with DJIMexico City · 2017
- Karo · Shaped hot cakes12 motorbike food trucks with mini kitchens and live screens, four months of weekends at retail in Mexico City and MonterreyMexico · 2014
Where we operate
Some of the cities where we've activated brands.
We operate across U.S. markets, with coordination and resources from both countries.
United States
- Anaheim
- Atlanta
- Austin
- Chicago
- Dallas
- Fayetteville
- Fort Worth
- Houston
- Los Angeles
- Miami
- New York
- Raleigh
- San Antonio
- San Diego
Mexico
- Guadalajara
- Mexico City
- Monterrey
- Puebla
- Saltillo
- State of Mexico
- Tampico
- Torreón
Contact
Tell us about your project.
A full activation, a booth for next month's show, or ten brand ambassadors for a weekend. Tell us what you need and we'll come back with a proposal.
heythere@outhere.rocks